Not long ago, skincare and makeup were treated as separate steps — one meant to nourish, the other to enhance. But today, the boundaries between the two are blurring. And that’s no accident. Consumers are looking for more from their products: more care, more versatility, and less unnecessary layering.
Enter hybrid beauty: where skincare meets makeup to create formulas that bring together the benefits of skincare with the ease and payoff of makeup.
At From This Island, we never saw these categories as mutually exclusive either. For us, makeup has always been another way to express how you feel in your skin and that expression should still come with comfort, care, and ingredients that support skin health beneath the surface.
Hybrid beauty isn’t a category we chased. It’s something we grew into naturally.
What Is Hybrid Beauty, Really?
Hybrid beauty is exactly what it sounds like: a thoughtful blend of skincare and makeup in a single formula without compromising either function.
You’ll find hybrid beauty in products like:
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Tinted sunscreens that protect with SPF while evening out tone
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Serum foundations that deliver coverage plus active ingredients
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Lip and cheek tints made with nourishing oils or balms
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Primers with skin-calming or brightening benefits built in
It’s beauty that fits seamlessly into more intentional, minimalist routines — for people who want products that feel good and do good for their skin. At its best, hybrid beauty brings performance and care into the same formula, saving time while still feeling elevated.
From This Island’s Take on Hybrid Beauty
For our founder, Maudy Ayunda, creating products that bridge skincare and makeup wasn’t a trend-driven decision but a natural extension of how people in Indonesia approach beauty. Indonesian beauty has always leaned into comfort and intention. Skincare is often rooted in nature and daily habits, while makeup is used to enhance, not mask. That balance between self-care and self-expression is what inspired our approach to hybrid products and it only made sense to bring the two together in a way that reflects those values.
Our approach to hybrid beauty starts with high-performing botanical ingredients, many of which are sustainably sourced from across the Indonesian archipelago. Every formula is designed to support the skin barrier, while also delivering lightweight wear and a healthy, natural finish.
Hero Hybrid: Illipe Plumping Lip Butter
The Illipe Plumping Lip Butter is a perfect example of hybrid beauty done right. It’s a lip treatment first, and a sheer tint second.
Rich like a balm and smooth like a gloss, it delivers long-lasting comfort while giving your lips a soft, natural flush. At the heart of the formula is Illipe Butter, a rare nut butter wild-harvested in Borneo, known for its deeply conditioning, skin-softening benefits. It’s joined by sugarcane-derived squalane, coconut oil, and a subtle pigment that flatters all skin tones — offering moisture, plumpness, and just enough color to feel put-together.
It’s makeup that takes care of your lips, even after the tint fades. And it’s quickly become one of our most-loved expressions of hybrid beauty.
Looking Ahead: The Future of Hybrid Beauty
We believe hybrid beauty is here to stay. Why? Because it’s grounded in what people actually want: simpler routines, multi-functional products, and formulas that treat skin with care.
At From This Island, we’ll continue exploring where skincare and color meet — thoughtfully, slowly, and in a way that stays true to our values. We’re excited for what’s next.
Ultimately, looking good should never come at the cost of caring for your skin or the planet that makes it possible. That is why in our case, it also means caring for the islands and communities that inspire every ingredient.
